“Graphic design is intended to create an experience, whether in a static or interactive visual format. These experiences are the culmination of a process of inquiry, exploration, collaboration, and rigorous planning. We need to think strategically to develop innovative design solutions.”
Ali is a Senior Associate and the Graphic Design Manager at SMMA. She is experienced in strategic graphic design planning across many mediums, including brand identity, environmental graphics, marketing and communications materials, and UI/UX design. Along with internal brand and promotional efforts, Ali continues to lead the way of growing the SMMA graphic design team into a comprehensive client service offering.
A two-story illustration greets students at Hunnewell Elementary School in Wellesley, MA
A STEM-inspired tile mosaic at Waltham High School
In Boston, Excel Charter School’s brand is showcased in the commons area
The bigger and more complex the project, the more need for simplification.
We scour large data sets to find compelling stories that inform, inspire, and change perspectives. Working hand-in-hand with our design technologists, we then turn these data stories into visualizations and infographics, so project stakeholders can find the information they need.
Brand and Marketing
We create digital and physical branded assets that assist key business goals, from developers marketing their properties to potential tenants to non-profits raising funds for the design and construction of projects.
