Cramer Headquarters

Located in Norwood, MA, Cramer is a 150-person brand experience agency that competes nationally with many of the country’s leading marketing houses. After four decades in the same building, Cramer sought to transform their work environment from a nondescript, warehouse-like space into an incubator for ideas and a launchpad for innovative client campaigns. The result is an inspirational new space that attracts talent while catering to global and local clients.

The new workplace inspires collaboration among workers.

The space encourages informal interactions, grounded in the company’s culture of creativity and ideation. Meetings happen spontaneously, with shipping containers used to create bespoke gathering spaces.

The design takes cues from Cramer’s rich brand history. Colors from the company’s brand palette add life to the walls.

Workplace amenities include Red’s, a café and bar adjacent to the reception area.

The entryway leaves an impression on clients and visitors.

Client visits and tours are an important part of daily life at Cramer. The design team strove to create an entry that would impress and act as a prelude for what to expect inside. Previously, the building was set far back on the site, hidden behind a parking lot. The new design increases green space in front of a heavily trafficked intersection, adding a prominent Cramer-branded sign. Workers and visitors enjoy more shade and shelter. The site design creates a buffer between adjacent amenities, increases planting, promotes accessibility, and adds moveable seating.

A new “front yard” offers green space and a greater street presence.