What our clients say
For Olympus’ U.S. Medical Headquarters in Westborough, MA, we created a new brand identity that captures the company’s mission to develop leading-edge medical and surgical devices for patients worldwide.
“The design reminds everyone that we are part of a team that spans the globe. We were really excited about visualizing that what we do is much bigger than one singular building."
Steve Wereley, Global Corporate Real Estate Lead at Olympus
Taking inspiration from the company’s product line, the graphics tell the Olympus story through a series of refracting lenses. “While we are now a solely med tech-focused company, those lenses nod to our historical business lines in consumer cameras and microscopy, while staying true to our medical imaging products,” says Wereley. “I love the way this visualization has so many meanings.”
The graphics tap into the company’s sense of itself. “Our core values are something we are extremely proud of, so it was important to express those clearly. My favorite graphics are the on the long hallways on each floor. We have a core value in English, with the message refracting through a lens into the Japanese translation.”
Cambridge Savings Bank (CSB) had spent decades using experiential graphics to build a customer-facing brand in their local branches. But the bank’s new corporate headquarters in Waltham, MA called for a whole new message—one aimed exclusively at employees.
The HQ consolidates the bank’s three existing offices into one new building. With previously siloed teams working alongside each other for the first time, the bank’s leadership tasked us with designing experiential graphics that would, in their words, “create a new community and help people feel at home".
SMMA worked closely with CSB’s marketing and HR teams to develop concepts such as the Community Wall. This space encourages employees to share their perspectives on what it means to work in a new, more cohesive environment.
