100 Cambridge Street is in the heart of Boston’s Government Center.
The 22-story, Class A high-rise boasts easy access to nearby Cambridge’s renowned Kendall Square life science hub and several public transit options such as Bowdoin, Charles/MGH, and Government Center stations.
The design team reimagined the lobby space and exterior courtyard.
Opened in 1965 and initially named the Leverett Saltonstall Building after the former U.S. Senator and MA Governor, the building mainly served state and governmental tenants. Intercontinental aimed to modernize the building and leverage its history with a new persona.
The design transforms 100 Cambridge Street’s conservative image into a contemporary workplace known as "100C". SMMA’s team of marketers, interior designers, and graphic designers approached the building as a holistic brand, developing identity concepts around three words: Impact, Nexus, and Culture.
An outdoor park and plaza blends seamlessly into the surrounding neighborhood, providing greenery throughout the heavily urban location. The team worked to ensure consistency between the interior and exterior spaces, establishing a cohesive user experience that strengthened the brand.
Intercontinental wanted the lobby to be easily navigable for tenants and visitors. The design accents the new 100C logo and hallmarked by clear, logical wayfinding.
An upper-floor marketing suite showcases the many possibilities of work and life at 100C.
The suite capitalizes on the building’s expansive views of Boston and Cambridge. It features location pin decals of famous landmarks on the windows and short stories that provide interesting facts and anecdotes. The space invites visitors to see the potential that 100C holds for their business, placing them at the nexus of history, culture, and convenience.
The 100C project shows how a multidisciplinary practice model can benefit owners and projects of all types by integrating in-house disciplines in the delivery of a comprehensive solution.
